Thinking of starting a digital out-of-home (DOOH) business? Starting a digital out-of-home (DOOH) business can be a great way to tap into the growing demand for digital signage.
  By: Ratna Kumari
Updated on: Jan 29, 2023 5 minutes read

However, it can also be a complex and competitive industry. In this blog post, we'll outline some key steps for starting a successful DOOH business.

  1. Conduct market research: Before starting your DOOH business, it's important to understand the market you'll be entering. Research the current state of the DOOH industry, including trends, competitors, and potential customers. This will help you identify opportunities and potential challenges.

  2. Develop a business plan: A solid business plan will help you define your goals, target market, and strategies for achieving success. Your plan should also include financial projections, including projected costs and revenues.

  3. Obtain financing: Starting a DOOH business can be costly, and you'll likely need to secure financing. This could include loans, investors, or crowdfunding. Be prepared to present your business plan and financial projections to potential investors or lenders.

  4. Choose the right technology: The DOOH industry is constantly evolving, and it's important to choose technology that can adapt to changing market conditions. This includes hardware, software, and content management systems (CMS).

  5. Build a strong team: Starting a DOOH business requires a wide range of skills, and it's important to build a strong team that can help you achieve your goals. This could include marketing and sales experts, software engineers, and content creators.

  6. Create a marketing strategy: A strong marketing strategy is essential for building a successful DOOH business. This should include a mix of traditional and digital marketing techniques, such as email marketing, social media, and networking events.

  7. Identify potential partners: In order to be successful, your DOOH business will need to build relationships with key partners. This could include media companies, software providers, and other businesses in the DOOH industry.

  8. Launch your business: With your business plan, technology, team, marketing strategy and partners in place, you're now ready to launch your DOOH business. Be prepared for challenges and be ready to adjust your strategy as needed.

Starting a DOOH business can be a challenging but rewarding endeavor. By following these steps, you'll be well on your way to building a successful and sustainable business.